Welch Allyn Cardiology Product Manager

Job Summary:
Reporting to the Sr. Manager, Cardiopulmonary & Vital Signs, this role will be accountable for developing marketing plans and programs to drive profitable growth for the stress ECG and cardiac rehabilitation businesses in the US market. Responsibilities include providing leadership and creativity in the planning, reporting and execution of regional marketing plans, working both with the Strategic Business Unit (SBU) and sales leadership teams.
Key Responsibilities:
Develop and execute Go-to-Market (GTM) strategies for Stress ECG and cardiac telemetry monitoring systems in both acute and ambulatory (outpatient) care settings in the United States.
Serve as regional product expert to support the US commercial team
Create sales training program for ambulatory and acute care sales teams to enable field sales to articulate key clinical, economic, and financial benefits of product categories
Partner with regional marketing team and sales leadership to deliver the financial plan for the US cardiology businesses
Facilitate the establishment of customer reference sites, clinical marketing programs, evidence-based proof points, and testimonials of product value propositions.
Determine Regional contract and GPO bid pricing strategies.
Required Background:
Bachelor's degree in marketing, business, engineering, nursing, or related technical or clinical discipline
Five plus years of marketing experience including product management and execution of go-to-market (GTM) plans for technical and software-based products, preferably with a medical device manufacturer or other healthcare related entity in the cardiology space
Excellent verbal and written communications
Strong financial and analytical skills including Microsoft Office Excel and PowerPoint
Solid experience using analytical techniques to develop strategic plans
Excellent customer presentation skills and executive presence
Organized and able to manage multiple priorities effectively working with regional sales teams and all functional groups.
Proven ability to take actions and implement effective solutions in a timely manner
Ability to travel up to 20-25%

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